Matt Merrill in the Pomar Junction tasting room with OBG mascot Fred. That’s Fred’s good side.
In today’s super-crowded marketplace, wineries are looking for any marketing edge they can find. And since most winery owners are decent human beings, fumbling along trying to survive as best they can and trying to do the right thing, anyway, it sometimes makes sense to slap a “We’re green” label on their product and hope consumers agree and buy their wine instead of the other person’s.
The problem, as Matt Merrill, of Pomar Junction Vineyard and Winery, explained to us recently, is
Continue reading Pomar Junction – Saving the Planet and Drinking Good Wine
